“What Do Schoolteachers and Sumo Wrestlers Have in Common? How Is the Ku Klux Klan Like a Group of Real-Estate Agents?” Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, written by Steven D. Levitt and Stephen J. Dubner and published in 2006, challenges conventional wisdom with data-driven insights and application of economics theory. While the book does not explicitly discuss risk management, it offers insights for identifying, analyzing and mitigating risk. Freakonomics proposes that effective modern risk management strategies require recognizing hidden risks, relying on data-driven evidence, aligning with incentives, and uncovering systemic interconnections.
One of Freakonomics' key messages is that conventional thinking often misses hidden risk factors with systemic impacts. Levitt and Dubner's analysis of the 1990s crime rate drop in the United States Chapter 4 - commonly attributed to policing and economic growth - reveals an overlooked factor: Roe v. Wade in 1973 with the legalization of abortion, which reduced the number of at-risk individuals entering society two decades later. This exemplifies how seemingly unrelated factors can ripple through interconnected systems, where minor factors could trigger cascading effects. For example, the COVID-19 pandemic exposed vulnerabilities in global supply chains, specifically limited awareness for the danger of interdependencies and a lack of contingency plans. This reflects, in the context of risk management, financial portfolio management should consider demographic shifts influencing market demand and economic stability. This interconnected approach helps to identify subtle long-term risks which would, otherwise, be undetected.
Additionally, Levitt and Dubner stress the importance of data analysis in challenging traditional assumptions. In Chapter 1, data patterns - such as identical answers across certain student tests - were deployed as concrete evidence of school teachers manipulating standardized test scores to boost their class performance. The investigation above illustrates how quantitative data can reveal risks and guide corrective actions, underscoring the need to balance qualitative assumptions with data in risk management. This includes monitoring performance metrics, using predictive analytics to flag anomalies that could indicate a brewing problem and considering long-term portfolio risks. By examining the underlying data and developing models that track deviations, risk managers can better risk assessments, identify early warning signals, and respond with relevant strategies.
Last but not least, Freakonomics further explores the role of incentives in driving human behavior in varied scenarios - such as sumo wrestlers who throw matches and real estate agents who push for quicker sales at the cost of customer interests to secure commissions. The discussion of incentives highlights how overlooking them can create behavioral risk blind spots, leading individuals to take shortcuts, like cheating, to maximize gains with minimal effort. Levitt and Dubner also emphasized how failing to account for incentives can create systemic risks. In Chapter 3, the investigation of the Chicago drug gangs reveal that many Chicago street-level dealers earn below minimum wage, forcing them to live with their mothers - a nod to the chapter's title question of “Why do drug dealers still live with their moms ?” Drawn by the lure of gang leadership, they take on risky, often violent behaviors.
Misaligned incentives, where individuals prioritize short-term gains over long-term stability, can drive risky actions that threaten long-term interests and broader financial health. As seen in the 2008 financial crisis, many financial institutions implemented incentive structures which rewarded immediate profits and high short-term returns. This encouraged high-risk investments in volatile assets, like subprime mortgages, and later destabilized the entire financial system. Therefore, aligning individual incentives with sustainable, long-term goals is essential to fostering a more stable economic environment and mitigating crises and risks.
Freakonomics highlights that risk management is more than just assessing immediate threats; it requires individuals to challenge assumptions, expose hidden connections, and understand human behavior that drives risks. With this cautious approach, risk managers can then develop a sophisticated view of potential threats and anticipate challenges that conventional methods might overlook. Recognizing the Freakonomics mindset allows for a more nuanced avenue to risk, empowering individuals to make informed, data-driven decisions that align with long-term goals for navigating today's complex, interconnected world.